AASHTO Rebranding

July 13, 2023

We are delighted to inform you about the rebranding initiative undertaken by the American Association of State Highway and Transportation Officials (AASHTO) for all its Technical Service Programs (TSPs). With a diverse range of over 20 TSPs covering various subject areas, AASHTO recognized the importance of establishing a clear and cohesive connection between our logos and the organization itself. Additionally, we aimed to allow for individuality within each program while effectively highlighting their respective focuses. To achieve this, we have undertaken the task of unifying the logos for all TSPs, resulting in the creation of new logos and some modifications to TSP names.

To facilitate this process, AASHTO classified all TSPs into three distinct categories: Guidelines, Management, and Solutions. As part of this classification, AASHTOWare now falls under the Solutions category and has been renamed as AASHTOWare Solutions. However, during this rebranding effort, all AASHTOWare products have retained their original names and colors while receiving updated logos.

The implementation of the new logo for AASHTOWare Bridge Design and Rating will be carried out gradually over the next year, with updates being made accordingly. If you have any inquiries regarding the rebranding process, please do not hesitate to contact Ryan Fragapane, AASHTO Product Director, at rfragapane@aashto.org.