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AASHTOWare Project™ Marketing Update

November 18, 2021

 

FY21 Webinar Series, Marketing Plan, PUG  

The AASHTOWare Project Task Force (PTF) works together with our product contractor, Infotech, to produce resources for agency use throughout the year. Our goal is to provide agencies with the latest tools they need to make the most out of the AASHTOWare Project Unified Database while also making sure the user community is informed and educated about AASHTOWare Project initiatives. Infotech’s recently-approved FY22 Marketing Plan is underway, with several webinars released and case studies under development. In this article, ‘we’ll update where we are in the current marketing plan.  

AASHTOWare Project Webinar Series 

On Tuesday, November 9, AASHTOWare Project partnered with Infotech to host the next webinar in the AASHTOWare Project webinar series – AASHTOWare Project Dashboards Overview. In that webinar, hosts Ian Baldwin, Neeta Someshwar, and Dan Nichol provided an overview of current AASHTOWare Project dashboard functionality, the Microsoft PowerBI service, and what new dashboards are coming down the pipeline. Want to check out the latest webinar? The recorded webinar is available on aashtowareproject.org under Resources → Videos → Project Videos tab → Recent Webinar Videos. 

The AASHTOWare Project Webinar Series will resume in 2022 with an AASHTOWare Project Bids™ to Saas webinar. 

AASHTOWare Project Social Media 

Are you following AASHTO on social media? As part of our ongoing marketing agreement with Infotech, we’ publish regular content and updates through our LinkedIn account. Follow us on LinkedIn for news, updates, fun facts, infographics, and more! Following and interacting with our AASHTO social presence is a great way to show your support for the AASHTOWare Project community and increase online engagement.  

AASHTOWare Project Users Group Conference (PUG)  

Our annual Project User Group conference is a great chance for AASHTOWare Project users to connect with each other and discuss the future of the software with Infotech, the official AASHTOWare Project contractor. On September 27-30, we took to the virtual space for the second year in a row for a series of demos, special topics, and presentations. If ‘you’re interested in learning more about what was on the 2021 PUG ballot, log in to aashtowareproject.org and navigate to Community → Project Users Group (PUG) → PUG Ballot.  

AASHTOWare Project Marketing Plan  

In the last marketing update, we provided an overview of the FY22 AASHTOWare Project Marketing Plan, executed in partnership with Infotech. As a reminder, here’s what you can expect over the next financial year:  

What’s returning? 

  • AASHTOWare Project Newsletters – just like this one! 
  • Case studies – you can read case studies from the FY21 plan here 
  • Training videos – for AASHTOWare Project Data Analytics™ and mobile applications 
  • Product sheets – for dashboards and OpenAPI 
  • Release promotions – for regular biannual releases and special topics 

What’s new? 

  • Homepage promotions for aashtowareproject.org 
  • LinkedIn promotional content 

By 

Chui McConnell, Senior Marketing Specialist, AASHTO 

Josh Garland, Assistant Director of Marketing, Infotech