Branding & Identity Guidelines
Consistency and clarity in the AASHTOWare brand are essential to distinguishing our products from competitors and avoiding confusion among our members. These guidelines ensure that every touchpoint reflects our brand’s values and visual integrity.
By following the standards outlined here, you’ll help communicate the value of AASHTOWare effectively, represent the brand accurately across platforms, and contribute to a cohesive experience for all audiences.
AASHTOWare Logo
This logo is intended for member-related promotional items such as meeting documents, presentations, and internal documents.
When using the AASHTOWare logo, it should never be used as the main or priority logo on any documentation, website, or digital platforms by any company other than AASHTO.
Below are the links to download AASHTOWare logos:
AASHTOWare Branding Guidelines
These Branding Guidelines provide details on the font, color, and logo usage for all AASHTOWare products. Adhering to these guidelines ensures the AASHTOWare brand and communication is consistent for our members.
AASHTOWare Alliance Program Marketing Guidelines
The AASHTOWare Alliance Program Marketing Guidelines lay out the rules and guidelines for marketing and communications related to confirmed alliances, as well as potential alliances, with AASHTOWare to maintain a standard of outward communication for both AASHTOWare and potential or current AASHTOWare Alliance members.
Trademark Guidelines
AASHTOWare is firmly committed to maintaining the strength of our brand and protecting our reputation for quality and integrity. In that spirit, we ask each of you to follow these guidelines faithfully-members, contractors, staff, and users must help ensure our branded assets are used according to these guidelines. Following these guidelines will ensure our brand identity does not deteriorate over time through improper usage.
For any questions regarding the branding guidelines or to request access to additional logos please contact Lexi Berkley, Senior Marketing Specialist at aberkley@aashto.org.
