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AASHTOWare Project™ Marketing Update

May 27, 2021

New Marketing Resources and Planning for the Fiscal Year 2022 Marketing Plan

Together with the AASHTOWare Project™ Task Force (PTF) and Infotech, AASHTO provides educational resources and opportunities for agencies to stay up-to-date on the latest information to make the most out of AASHTOWare Project. Our marketing resources are designed to showcase the capabilities of various modules and enhancements to help agencies make informed decisions on usage, implementations, and upgrades.

As we near the end of this fiscal year, AASHTO and Infotech will be focusing on the remaining priorities in the current marketing plan, including hosting the final webinar in the AASHTOWare Project Webinar Series, publishing new case studies, and increasing awareness of the value of AASHTOWare Project on LinkedIn.

AASHTOWare Project Webinar Series

During the FY2021 Marketing Plan, AASHTO, in partnership with Infotech, has hosted five webinars. If you missed a webinar or want to reference the content again, you can always access previous webinars on aashtowareproject.org. To view previous webinars:

  1. Log in to aashtowareproject.org
  2. Navigate to Resources>Videos
  3. Select Webinar Videos

The final webinar in the FY2021 Marketing Plan will cover System Events and Workflow on June 24th 2 – 3PM EST.

Case Studies

To help promote and highlight the implementation process, collaborative user community experience, joint development efforts, and value of AASHTOWare Project, we collaborate with champion agencies to build a library of case studies. When case studies are finalized, they will be posted on aashtowareproject.org and used by Infotech Account Managers to help agencies learn how peer agencies have successfully implemented and use modules. If you are interested in partnering with AASHTO and Infotech to produce a case study on your experience with AASHTOWare Project, let your Account Manager know today!

AASHTOWare® on LinkedIn

Are you following AASHTOWare on LinkedIn? Find us here. AASHTO frequently posts videos, webinar promotions, and other reminders about the full AASHTOWare product suite.

Share Ideas for the Upcoming Marketing Plan

The PTF and AASHTO are currently drafting the FY2022 Marketing Plan. If you have ideas or suggestions for our next webinar series, case studies, or other marketing resources, please contact a member of the PTF or your Infotech Account Manager so we can consider your feedback for the upcoming year.

By:

Chui McConnell, Senior Marketing Specialist, AASHTO

Lacey Jones, Director of Marketing & Communications, Infotech