Marketing Update

August 26, 2021

New marketing plan, upcoming webinars, changes to email Notices, and more

Each year the AASHTOWare Project Task Force (PTF) and AASHTO work with Infotech to produce educational resources and marketing materials designed to provide agencies with the latest enhancements, releases, and opportunities. The PTF is excited to share the FY22 Marketing Plan has been approved and centers around four key goals:

  • Engage the user community through innovative communication tools
  • Inform the user community about new developments and releases
  • Communicate the value of staying updated with the latest software
  • Share DOT experiences with AASHTOWare Project through storytelling

AASHTOWare Project Marketing Plan Overview

The FY22 Marketing Plan is a continuation of many ongoing marketing efforts with Infotech and new resources designed to promote AASHTOWare Project usage and committee participation.

What’s returning?

  • AASHTOWare Project Newsletters – just like this one!
  • AASHTOWare Project Webinar series – more details below
  • Case studies – you can read case studies from the FY21 plan here
  • Two new training videos – for AASHTOWare Project Data Analytics™ and mobile application
  • Two new product sheets – for dashboards and OpenAP
  • Release promotions – for regular biannual releases and special topics

What’s new?

  • More promotions directly on the aashtowareproject.org homepage
  • Engaging new LinkedIn content – follow us here
  • Volunteer recruitment video series

The AASHTOWare Project Webinar Series

Good news – the Webinar Series will kick off soon! These interactive sessions provide the user community with information about new releases and features and the chance to ask direct questions to Infotech product experts. While topics may change as the fiscal year progresses, here is a preliminary list of webinar content:

  • Agency Upgrade Process Panel: August/September 2021
  • AASHTOWare Project 4.6 Release: September/October 2021
  • Business Intelligence Dashboard: November 2021
  • AASHTOWare Project Bids SaaS Release: February 2022
  • AASHTOWare Project 4.7 Release: March 2022
  • PTF Specified Webinar – topic yet to be determined:  May 2022

A Note on Email Notices

We understand that everyone’s inbox gets extremely full these days. AASHTO and the PTF are working to streamline communications so that the user community knows exactly who will be sending each type of AASHTOWare Project communication. Moving forward, we have updated our email addresses to be clearer on the type of communication each email is. You can expect:

Keep your eye out for a new wave of AASHTOWare Project content! Webinar invitations will start hitting your inbox in no time. If you have any questions about the FY22 AASHTOWare Project Marketing Plan, please direct them to your Infotech Account Manager.

By

Chui McConnell, Senior Marketing Specialist, AASHTO

Lacey Jones, Director, Marketing & Communications, Infotech