New Logos and Branding Standards

May 28, 2024

In 2023 AASHTO launched a rebranding initiative for all of our Technical Service Programs (TSPs) to create a clearer connection between our logos and the organization itself. With over 20 TSPs covering various subjects, we aimed to maintain individuality while highlighting each program’s focus. This involved unifying logos and making some modifications to TSP names. AASHTO categorized all TSPs into three groups: Guidelines, Management, and Solutions. AASHTOWare, now under the Solutions category, has been renamed AASHTOWare Solutions, while its products retain their original names and colors with updated logos.

With it being almost a year since this initiative started, AASHTOWare Project has now fully implemented the new logos. We are now asking that moving forward, all agencies using the AASHTOWare Project logo, use the most current version of the logo. You can download the main product logo, and all of the module logos here.

Branding Guidelines

When implementing the AASHTOWare Project logos on websites, documents, training tools, etc, please ensure you are following all of the branding guidelines put in place by AASHTO. These guidelines have specific directions on how you can use the logo on different materials. It is important to note that the logos should never be changed or edited. If you would like to use prepared items such as PowerPoint presentations and documents, please click here.

Questions?

If you have any questions on logo usage, or placement, or need additional versions of icons and logos please reach out to Lexi Berkley, AASHTOWare Marketing Specialist at aberkley@aashto.org